Is Your Online Business Making Best Use of its Consumer Information? Marketing Articles | December 3 Jim Kelly Black Jersey , 2001 As of this writing, I've spent almost four years online, andin that time I've filled out hundreds of online forms ... business and consumer ... Maybe it was ... for access to the
As of this writing, I've spent almost four years online, and in that time I've filled out hundreds of online forms at countless business and consumer websites. Maybe it was to register for access to the site Dawson Knox Camo Jersey , to make a purchase, or just to get some really cool "free stuff."
Each time the online form asked for a lot of personal information, and on more often than not, my birth date was requested.
Having a keen eye for a marketing opportunity when I see one, I'd also assume that websites asking for information from me and about me plan to *use* some of the information for their own purposes Devin Singletary Camo Jersey , whatever those may be.
So I was really surprised that, of all the online retailers I have told about myself, ONLY TWO sent me a birthday wish and only one of those two thought enough to include a special offer this past 24th of August. Yes, only ONE!
Sad isn't it?
It's not surprising to me that DOTCOM companies are disappearing faster than flies at a frog convention.
Most will spend many times the amount of dollars in advertising for each dollar they net in sales in 2000, and then they will sit there with red ink all over their hard copy accounting notes and wonder why they are struggling financially.
Here?s some advice- a clue Cody Ford Camo Jersey , for the clueless who are running their E-net businesses like garage sales. Instead of spending a cool million on that next banner ad campaign, hoping to squeeze a 1% or 2% click-thru ratio out of it, they should consider a simple friendly business strategy that nobody else on the net seems to be using.
First, we'll assume you have asked visitors to your site to fill out a order or some other personal data form. You can then filter the customer database to find "matching birth dates" and send a personalized birthday greeting and "special" money-saving offer out to each person who is celebrating a birthday on that day.
Wow! What a concept! And just what would it involve? A few hours of database work to start the process, then a few more hours drafting an appropriate birthday cardgreeting and offer and then --if your processes are automated --just a few minutes each day of the year to send a cordial Ed Oliver Camo Jersey , personal birthday greeting out to your astonished customerssite visitors.
Your offer is far more likely to be noticed and acted on than one in the mob of impersonal "sales letters" and other cookie-cutter marketing messages we all suffer through.
This is not new marketing in the brick and mortar world folks. For years each of my kids has been receiving an annual "Free Birthday Meal" coupons from both Burger King and McDonald's, a week or two before their birthdays. Do they know something E-tailers don ?t, about building consumer appreciation at an early age?
Why do online retailers seem to ignore this simple but effective marketing practice? It is most likely one of two reasons.
1. They're too blinded by the online "mainstream" advertising methods that make no one but advertising agencies rich. They'd rather spend their advertising money on banners, ezines, and other costly ways of acquiring new customers instead of treating the customers the *do* have in a special way.
2. They just haven't figured out that they can use their existing database of customers to fuel their next marketing campaign and make those customers feel special at the same time.
No Zay Jones Camo Jersey , we're not talking two-tier chocolate cakes with candles, followed by a magic show. Just a simple tactic that could reap untold benefits to the online sites that use existing customervisitor information wisely.
Learning How to Build a Resume Self Help Articles | May 25, 2012 Finding a good job is very important, especially if you?re fresh out of college and you need money to support yourself. If you want to land a specific job that you like, you have to learn how to build...
Finding a good job is very important Tre'Davious White Camo Jersey , especially if you?re fresh out of college and you need money to support yourself. If you want to land a specific job that you like, you have to learn how to build a resume. This will show your background and what you have accomplished for the past years. If you want to make an impression, you have to know the right way to do it. If you want, you can even look for a free resume builder online. However, if you want to learn how to make one on your own Tremaine Edmunds Camo Jersey , here are some tips to help you do so:
There are a lot of ways on how to build a resume. First off, you have to know what job you are applying for, so that you can include all of the important data that you need. Remember that there are a lot of people who are vying for the same job, and you want the employers to single you out from the rest.
Make it as simple as possible, so that your employers can readily read through it. You can put all your skills and achievements Josh Allen Camo Jersey , but make sure that it will only include things that are necessary for the job.
In the first part of your resume, you need to put a headline that will contain your name, address and contact information. Place it at the center of your resume, so that the people who are going to read it can easily identify you. Make sure that your name is highlighted well, and has a bigger font size than the rest of your contact information.
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